Eventually, Knight showed up at Ice's hotel suite on the fifteenth floor of the Bel Age Hotel, accompanied by a member of the Los Angeles Raiders football team.According to Ice, Knight took him out on the balcony by himself, and implied that he would throw him off the balcony unless he signed the publishing rights to the song over to Knight; Knight used Ice's money to help fund Death Row Records.SBK Record executive Monte Lipman stated that he received calls from radio stations reporting over 200 phone calls requesting Ice Ice Baby. MC Hammer, an old acquaintance from his club days, had Ice on as an opening act on his tour. Entertainment Weekly reviewer Mim Udovitch gave the album a B, citing "Ice Ice Baby", "Play That Funky Music", "Dancin'" and "It's a Party" as the album's highlights.
Ice branched out into the film industry with an appearance in the film Teenage Mutant Ninja Turtles II: The Secret of the Ooze, which he later called "one of the coolest experiences" of his career.
Ice was very secretive about his personal life, with the intention of protecting his family.
One evening he visited City Lights, a South Dallas nightclub, where he was dared to go on stage by his friend Squirrel during an open-mic. After spending ten days at the hospital, Ice signed a contract with the owner of City Lights, Tommy Quon and his management company, Ultrax.
He won the crowd over and was asked by City Lights manager John Bush if he wanted to perform regularly, which he accepted. Buying studio time with Quon's earnings from City Lights, they recorded songs that had been perfected on stage by Ice and his acquaintances with various producers, including Khayree.
In 2009, Ice began hosting The Vanilla Ice Project on DIY Network.